Linda McKissack and her husband were $600,000 in debt when they made a real estate decision that turned their lives around. Today, the McKissack Realty Group sells over $60 million and over 300 properties each year. McKissack says their biggest success is not their property sales; it’s how they learned to generate over $250,000 a year in passive income and achieve financial freedom through real estate.
Linda McKissack is an entrepreneur, REALTOR®, and the author of “HOLD: How to Find, Buy and Rent Houses for Wealth.” She’s also a trainer and speaker whose greatest passion is helping others achieve their maximum potential. She’s created five successful businesses and is an owner/investor in numerous residential and commercial properties.
Her message to agents everywhere: “You don’t have to live paycheck to paycheck. Learn how to obtain financial freedom through real estate.”
“If you don’t design your life, something or someone else will,” McKissack said. “Keep this question in front of you: ‘What would happen if today the financial resources of your business totally disappeared?’ It happened to us; it happened to people in Houston, in Florida, in Puerto Rico with the hurricanes. What are you going to do when it happens to you?”
Drowning in Debt
“I was 23 years old and I didn’t know what the word ‘economy’ meant,” McKissack said. “In the ’80s the economy was built around savings and loans, oil and gas and real estate, and it all crashed.”
“I’m sure he meant invest in real estate, buy real estate,” McKissack said, “not put your wife to work selling real estate, but sell is what I did.” McKissack took a job in real estate sales, and Jim went to work in her office. They restructured their debt with a simple goal: getting back into the black.
It was a good decision, but it took time to see the wisdom in it. “I made $3,000 that first year, but it cost me $15,000 to $17,000 to make that first $3,000. Fast forward to today and our team closes over 200 transactions a year and $60 million in volume. Today we run as a standalone business.”
“We found a property the seller wanted to sell fast, without listing it. They asked if we knew of an investor who would purchase the home. We knew it was a good deal, even though the house needed repairs. We formed a partnership with our builder who put up money and got a loan. We located the property and put our commission into the deal. He did the repairs. We flipped the property for $15,000 profit and we were off to success.”
What investing taught McKissack was how to beat the REALTOR® dilemma. “The REALTOR® dilemma is the day you sell your last house is the day you make your last dollar. I used to think if I just sold 50 more houses, those 50 houses would solve all my problems. We keep thinking 50 or 100 or 200 houses are going to solve all our cash problems, but it’s not. Cash flow is not the answer. If you follow the statistics, if we don’t do anything different; most of us will die broke or dependent on the government, family, or friends.”
Not wanting to rely on others for their financial security is what started the couple down the road to financial freedom with HOLD.
Creating Financial Freedom With HOLD
“HOLD is a long-term real estate investment strategy to which every real estate investor should aspire,” said McKissack. “Be an investor, not a speculator. We bought our first property while we were still $600,000 in debt. We now own over 100 single family properties. There are a lot of people who have money they want to invest, but they don’t have the expertise to do it.”
Going 50/50 is a definite option, especially using the HOLD strategy. The HOLD strategy is simple:
- Find the right property for the right terms and at the right price.
- Analyze – Make sure you have an offer in which the numbers and terms make sense. Do your due diligence on market values, rents, home prices and appreciations to limit your risks.
- Buy an investment property where you make money going in. If your numbers are right, you’ll make money on the margin and get a positive cash flow from the start. Don’t buy a property hoping it will become a good deal. Buy it because it’s a good deal to begin with.
- Manage a property until it’s paid for or you have a large amount of equity to leverage. Learn to run your investment properties like a business.
- Grow your way to wealth and financial freedom. If one investment can bring you $2,000 a month, imagine the income from 10, 20 or 100 properties.
If you’re actually flipping houses (buy and sell), you’re just creating more cash flow. What you need is an investment. Our HOLD formula for wealth-building:
- Buy property at 10 percent or more below market value.
- Put at least a 20 percent or more down payment on the property.
- Be at a 70 percent loan-to-value ratio or less so you’re not over-leveraged.
- Cash flow should be a minimum of $200 per month after PITI and management on a 15-year amortization.
- Buy a newer home (15 years or newer) if possible.
- Buy a 3-4-bedroom brick or stucco (if possible).
- Buy homes in stable or appreciating neighborhoods.
7 Rules of HOLD Real Estate Investing
- Be an investor, not a speculator.
- Cash flow is king.
- It isn’t personal, and the numbers matter most. Don’t get attached to the house or people.
- Learn the magic of leverage.
- Cultivate relationships with other investors and people involved in real estate investing.
- Keep learning from others.
- Give to others and share your information, wealth, and knowledge.
By purchasing 20 single family rental properties that each generated $1,000 cash flow per month, and completing those purchases in five years, with each property financed on a 15-year note with at least 20 percent down payment, the McKissacks were able to keep investing in additional properties.
The HOLD strategy isn’t a get-rich-quick scheme, but a long, slow process that involves learning how to build and sustain a strong team and how to run your real estate career as a business, not a job.